Selecting an eCommerce Platform

Choosing the right eCommerce platform for your business can be a challenge. Choosing between shopping cart platforms like Shopify, Volusion, Woo Commerce or a myriad of smaller providers can be a make or break proposition for your business. Not every shopping shopping cart platform is a good option for your eCommerce store.

Shopping cart platforms are very complex software systems with an increasingly large number of functions and features. In many cases, you may find it very difficult to know if a shopping cart platform will meet your specific needs in terms of functionality and features. Very often, unless you have actually worked with the platform for some time, you may not realize it’s limitations and/or not so obvious benefits. Choosing an experienced web site designer that will help you make a good decision on which shopping cart platform to use can save you from wasted effort, money and unnecessary frustration.

By partnering with a good web site designer, you can make a better more informed choice of shopping cart platform and get your new web store off on the right foot from the start. Because they have actually used and built web stores on several shopping cart platforms, your designer can help you avoid major pitfalls and get you running up to speed faster with a professionally designed attractive eCommerce web site to sell your products and build your brand.

Choosing the right shopping cart platform is critical to your success!

Getting off to a good start begins with a shopping cart platform that is right for your specific business. Be sure the platform you choose has the features and functionality your business needs!

Some of the questions to explore before choosing an shopping cart platform:

  • What payment options (gateways) do they support?
  • What are the options for setting up shipping?
  • How are product variations like size and color set up?
  • Can products be imported?
  • Does the platform integrate with other sales channels like Amazon or eBay?
  • Does the platform integrate with social media platforms like Facebook and Instagram?
  • Do they offer options for running promotions and discounts?
  • Do they integrate with any accounting systems?

There are numerous other critical factors that must be taken into consideration as well.

Hiring a web designer with a good deal of experience working with various shopping cart platforms is great first decision. They can help you choose the right shopping cart platform right from the start.

They can also use best practice principles in designing and building your eCommerce store to provide a great customer web site experience and showcase your products in a way increases your sales.

Once your eCommerce web site is up and running, they can help you integrate your website with your social media marketing.

Success in eCommerce is about having great products, great prices and great customer service. It’s all about choosing the right tools from the start and choosing the right service providers and partners.